Blog Posts

It’s right there on the front page of our website: “we love our clients.” And it’s true. We mean it. We love all of our clients in that wholesome, totally non-creepy sort of way that’s conducive to a healthy, professional relationship.

Every now and then, I get the customary eye-roll from a would-be late adopter when I mention Facebook, Twitter, blogging or any other social medium. Here’s five reasons why.

In 2008, the Boys & Girls Clubs of the Big Bend (BGCBB) learned through an online survey that its website did not meet the needs of key stakeholders. The failure of the site to offer relevant, clear and organized information generated a slew of unnecessary calls, emails and visits to the administrative office from frustrated parents and prospective volunteers and employees asking questions that could be easily answered online. Tending to these inquiries resulted in the loss of thousands of dollars per year in staff time that could be redirected toward more productive activities, such as fundraising. Survey data also showed that the poor design of the site negatively affected users’ overall perception of the organization and created a lack of perceived credibility, thereby jeopardizing BGCBB’s well-respected brand and limiting online donations.