Nourishing New Ideas
Tallahassee-based communications company Taproot Creative is helping its clients grow stronger
Originally published in the Aug/Sep 2010 issue of 850 Magazine
When Sean Doughtie launched Taproot Creative in 2005, he had a singular focus — to “save the universe, one pixel at a time.”
Although Doughtie may not yet have saved the universe, he has been able to grow his one-man show into a thriving company in challenging economic times. Over the past five years, Doughtie has taken Taproot Creative from a website design firm to a full-service public relations and social media/marketing shop. And he has done well enough to be hiring new staff during the recession.
When he contemplated starting his own business, Doughtie was already married with two young children and realized that his “window of bravery was getting smaller each year.” He jumped in with both feet, and Taproot Creative was born.
He says his approach to design is “definitely less is more.” The firm’s philosophy and approach with clients is to connect, motivate and inspire. The combination is a clean, crisp look without clutter and pop-ups or drop-downs that get in the way of the message.
Taproot now has eight employees, two of whom were hired in 2009. The firm also just named Jonathan Edwards a partner and the company’s new vice president. With growth, Doughtie has had to learn to “let go” a little of his baby and allow those he has hired to walk on their own.
“The biggest thing I’ve learned is the importance of delegation and the strength of my team,” he says. “I rely on my team daily for the success of my business. I had to learn to let go and trust, and that has been a tough thing but an important thing to do in order for the business to grow and be successful.”
Read more at 850Magazine.com »
Tags: 850 magazine, business
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