A PR pro’s tips on how to keep your New Year’s resolutions
How many times have you made a New Year’s resolution and then two months into the New Year you gave up? I know I have fallen victim to broken resolutions and quitting before even getting started. Here are a few tips to help you stick to your resolutions in 2011.
Put pen to paper.
Often times when setting out to create a PR and marketing plan I jot down any and all ideas that come to mind no matter how outrageous. Use the same strategy when writing down your resolutions and don’t hold back. Then narrow down your list to the things that are most important to you, the things that you are attracted to and what genuinely interests you.
Track your progress.
Now that you have a detailed list of what you would like to do in 2011, it’s time to determine a way to accomplish those goals. Before launching a major PR campaign, I determine measurable objectives to track progress and determine success. The same function applies to your New Year’s resolutions. Make sure your goals are measurable. This will help you create realistic goals that you can maintain and you will be better able to track your progress. Write down your measurable goals and try to include a number and dates when to measure your progress. For example, if weight loss is your goal, you might determine to lose 20 pounds by May 1 or maybe you create a workout schedule of attending a Jazzercise class at least twice a week.
Share your story.
You can share your story with friends, family or others who are as determined as you to keep their 2011 resolutions. As many businesses have found, using social media is a great way to share your story. You can write a weekly blog, create a YouTube channel, use Flickr, tweet daily, update your Facebook page or simply talk to anyone who will listen. By doing this, you will create a support group of people who will follow your progress and motivate you throughout the year.
Don’t quit.
No one should expect to accomplish their New Year’s resolutions within the first two months especially if your resolutions mean major lifestyle changes. Continue to track your progress every month or every quarter and change what is not working. Don’t let obstacles deter you. You’re in it for the long haul so stick to your plan and follow through to the end.
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