My PR is dizzy from all the spin
I spend a lot of time meeting with business leaders in the South Florida community. It is one of the best parts of my job because I enjoy learning about their businesses and sharing with them what I do at Taproot Creative.
Oftentimes, I find myself clearing up the misconceptions of what they think of PR as spin. Unfortunately, this misconception is a result of a small subset self-described spin masters. These so called spin masters claim to do PR while in actuality what they do is not real public relations.
The business leaders who I meet throughout the community will say to me, “Great you’re in PR, can you put your spin on my XYZ product and get it in the news? My product is so great I really think more people should know about it.”
My first response is to offer an explanation of what real public relations is. Public relations is the practice of creating mutually beneficial relationships between an organization and its stakeholders. I emphasize stakeholders because a company’s public relations strategies should take a holistic approach and not just include customers but also employees, investors and any other group that has a stake in the company and vice versa.
Next, I ask, why would I have to put a spin on your product or service? It is obvious that you are passionate about the great things your company is doing. If you believe your company makes a great product or provides a great service, why would I need to put spin on that?
If your product is truly great, just tell it like it is.
Leave a Reply