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Blog Posts

for March 2011

Eight Things Nonprofits Need to Know About Social Media

by Stacey Getz posted in: Commentary• on March 31, 2011

The emergence of social media has opened up a world of opportunity for nonprofits to build stronger connections with key stakeholders and broaden their reach. But when it comes to going digital, limited time and resources leave individuals at many of these organizations feeling clueless and overwhelmed. If you work or volunteer for a nonprofit, and you’re serious about using social media to your full advantage, here are eight things you need to know before getting started.

Case Study: The FLORIDA Channel

by Stacey Getz posted in: Case Studies• on March 30, 2011

The FLORIDA Channel (TFC) is a public affairs programming service funded by The Florida Legislature and produced and operated by WFSU-TV. It features programming covering all three branches of state government, and is the state’s primary source for live, unedited coverage of the Governor and Cabinet, the Legislature and the Supreme Court. TFC hired Taproot Creative to redesign, restructure and develop its website from the ground-up shortly before the start of the Florida Legislative Session.

A Wolf in Sheep’s Clothing

by Sean Doughtie posted in: Commentary, Open Source• on March 01, 2011

I don’t typically like to write about tech-related issues but, after having the same disturbing chat with a few different clients and friends over the past few weeks, I figured this topic might be of interest to some people — at least to those of you who are interested in protecting your private information online from those interested in stealing it.

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