Blog Posts
for April 2011
Five Surefire Ways to Get Your Company in the News
Companies large and small often benefit from publicity because it raises awareness and lends credibility to their brand. However, publicity isn’t always easy to come by because it requires you to create a newsworthy hook and attract the interest of reporters. Here are a few things you can do to become newsworthy and generate publicity for your organization.
The BP Brand Gone Bad (why your logo is not your brand)
What comes to mind when you see the BP logo? Being “green?” Conservation? A sunflower-shaped beacon of energy that casts its loving rays of nurturing warmth over you, knowing that by filling your car with BP’s syrupy, magical goodness you’re making the world a better place? That you are, in fact, saving the world?
Lessons in Crisis Communication: An analysis of BP’s response to the Gulf oil disaster
Nearly one year ago this week, an oil rig located 50 miles off the coast of Louisiana exploded into flames, killing 11 workers. As a result, millions of barrels of oil gushed into the Gulf of Mexico over the course of three months, and the event became known as the worst offshore oil spill in U.S. history.
Read this. Your badonkadonk will thank you.
Finding yourself unable to stop snacking on unhealthy foods at work? Join the club. The office environment breeds trouble with the amount of stress, longs days and people leaving calorie-laden snack food out to share with everyone. If you’re ready to get back on the wagon, here are five tips to help you curb your on-the-job snacking habits.
10 Tips For Building An Engaging Website
How do you establish a solid presence on the web? Again, it’s not a hard-and-fast formula. Everyone has different needs and objectives. But there are common foundational elements that go into building an effective and engaging website for your business. The following ten tips will set you on the right path.
Deciphering the QR Code
You’ve probably noticed those odd little black-and-white squares with what appears to be digital gibberish packed within their frames popping up in magazine ads, Best Buy stores and billboards. Those are QR codes, or quick response codes. They’ve been around since the mid-nineties when they were initially used to track automobile parts during the manufacturing process, but we’ve only recently started to see them appear in marketing and advertising campaigns. They’re continually becoming more common and more popular as marketers and smart phone users alike reap their benefits.
