Blog Posts
for February 2012
Always Look at the MOE
Most political polls presented in the media fall in the margins of 3% to 5%. Yep, you read that right. All of the hoopla is being based on the opinions of approximately 400 to 1,100 people. And just think. You hung up on them when they were trying to get you to be part of this tiny group.
Case Study: The LeMoyne Center for the Visual Arts
The LeMoyne Center for the Visual Arts, a Tallahassee-based nonprofit art gallery and education center, asked Taproot Creative to help promote its 47th Annual Holiday Show. With memberships and private donations dwindling, LeMoyne sought to use this opportunity to demonstrate its cultural and economic value to the community and promote art as a legitimate business.
Case Study: The Florida Chamber of Commerce
The Florida Chamber of Commerce hired Taproot Creative to conduct a usability study and technical audit of its website and use the research findings to effectively redesign the site. Through this process, we discovered that website visitors were overwhelmingly dissatisfied with their experience, primarily due to their inability to find relevant information quickly and easily. Furthermore, the lack of a consistent layout, poor aesthetics, technical flaws, circular navigation and unclear content jeopardized the Chamber’s brand in the minds of key stakeholders.
Case Study: FSU College of Social Work
The Florida State University College of Social Work hired Taproot Creative to asses its existing brand and develop and implement an integrated marketing campaign to raise its profile among target audiences and attract top-notch students to its on-campus, online and distance learning programs.
