Blog Posts

Taproot Creative announced today its expansion to South Florida with Tajiana Ancora-Brown named regional director of South Florida. Ancora-Brown is based in Boca Raton where she oversees business development in the region and provides Taproot Creative’s clients with marketing and communications services.

Feeling a bit overwhelmed? Being pulled in more directions than you can count? As a working parent, I can relate. But I’m here to tell you that achieving a satisfying work-life balance is well within your reach. Start with these seven strategies.

Situation Tallahassee mayoral candidate Steve Stewart filed for the office in October 2009. At that time, he was an unknown small business owner fighting an uphill battle against a powerful and  popular two-term incumbent. To add to the challenge, Steve was a registered Republican in a city where Democrats and NPA voters outnumbered conservatives three-to-one. [...]

Still wondering about the ability of social media to sway public sentiment and catalyze meaningful change? Ask newly elected U.S. Senator Scott Brown what it did for him.

Most businesses and organizations looking to build a new website or redesign their existing one aren’t familiar enough with the industry to ask appropriate questions before hiring someone to take on the project. And even if they ask all the right questions, they simply don’t know the language well enough to understand the difference between a good answer and one filled with smart-sounding acronyms.

All too often, businesses and organizations make hasty and uninformed decisions when hiring a public relations firm. They are either stupefied by the smoke and mirrors of a flashy pitch presentation, or they hire the cheapest bidder without any consideration for credibility, quality or value.

People sometimes (okay, often) accuse me of being overly critical when proofreading e-mails, letters and even internal documents of no consequence. Seriously, I need a support group.

After recently attending a career fair held on a local college campus, I felt compelled to compile the following advice on career fair etiquette. Apparently a select few of the attendees didn’t get the memo.

The FTC recently decided to fine bloggers up to $11,000 per post for failing to disclose payments received for product endorsements. A great move, and long overdue in my opinion.