Taproot Creative logo
  • About Us
    • Our Philosophy
    • Our Approach
    • Our Team
    • Recognition
    • Careers
  • Expertise
  • Work
  • Blog
  • Contact
Integrated marketing strategies to nourish your business

blog

Blog

We've never been accused of not having opinions, so we might as well share them.

Top Five Mobile Apps to Get Me Through the Workweek

by Tajiana Ancora-Brown posted in: Commentary• on August 19, 2011

Who doesn’t love a little mobile technology to help you get through a busy workweek? I rely on my smartphone to guide me to my next meeting, remind me to run errands and connect with friends while on the run.

Trending This Week

by Tajiana Ancora-Brown posted in: Commentary• on August 18, 2011

President Barack Obama is no stranger to social media. From the campaign trail to his presidency, President Obama has remained active on Twitter, YouTube, and other social networks.

Trending this Week

by Tajiana Ancora-Brown posted in: Commentary• on July 27, 2011

With new trends spreading faster than wildfire on the Web, we know it’s not easy keeping up, especially when many Internet crazes fizzle out quicker than you can say trending (MySpace, anyone?). Here’s a weekly roundup of what’s trending right NOW so you can stay ahead of the curve and seize an opportunity to have a little fun and join the craze.

Sean’s Thursday Playlist: Les Paul Edition

by Sean Doughtie posted in: Tunes, Uncategorized• on June 09, 2011

In honor of what would have been the 96th birthday of Les Paul, today’s playlist is dedicated to guitarists who’ve rocked the instrument of his namesake. Enjoy.

It’s the people, stupid

by Sean Doughtie posted in: Commentary• on June 03, 2011

Most people are familiar with James Carville’s proclamation, made during the 1992 presidential election, “It’s the economy, stupid.” Birthed in a moment of “war room” frustration, it became a mantra of the Clinton campaign, focusing attention on the country’s recession—attributed to then-president George Bush. It’s a great quote for wrangling people in to the core issue at hand.

Why your half-ass approach to marketing is hazardous to your health

by Stacey Getz posted in: Commentary• on June 02, 2011

“Where do you want to go today?” That was the slogan Microsoft used in its first global image advertising campaign. Too bad it’s also become the way many so businesses and organizations run their marketing and communications programs. You know — a quarter-page ad here, a Twitter post there, and a press release every other week because they’ve always got something “new” and “unique” to tell us about. Does this describe your approach to marketing? If so, take it from Ice Cube: You better check yourself before you wreck yourself.

Sean’s Thursday Playlist

by Sean Doughtie posted in: Tunes• on June 02, 2011

Sure, it’s technically been a short work week… But sometimes you still need a “pick me up.” Here are a few tunes from my playlist to help get you through the day. Enjoy.

When Designers Get Snooty: An Explanation

by Jon Edwards posted in: Commentary• on June 01, 2011

Designers are pretentious. We’re also arrogant. We’re belligerent. We wear black-framed glasses and spike our hair for no other reason than because we’re supposed to. We have a pre-defined sneer for every occasion, and we affix them to our mugs with unabashed pride. We’re ornery, ill-tempered, cantankerous snots with permanently sour attitudes that seep into and corrode everything we do while negatively affecting every person we come into contact with.

That’s a stereotype that’s not totally unfounded, but it’s also not entirely accurate.

We’ve got a very bad feeling about this

by Sara DeLeon posted in: Uncategorized• on May 27, 2011

Here’s a little something all you Taproot fans may not know about us.

If you ever come to visit, don’t be shocked when you are received by a wise, short, green humanoid with a light saber. Yes, folks. Jedi Master Yoda is our receptionist.

Mobile App or Mobile Web: Which is right for your business?

by Jon Edwards posted in: Commentary• on May 02, 2011

The mobile app. It’s sexy. It’s slick. Everybody wants one.

It’s no wonder. When you see the unbelievable success of games like Angry Birds raking in cash by way of millions upon millions of downloads, you’d be a fool not to tap into that market. Right? It’s the new gold rush. It’s the de facto way to make a name for yourself and promote your product to an enormous audience that continues to expand in size every second of the day. It’s not just that you want an app; you need an app. You need one now. RIGHT NOW!

Maybe.

  • « Older Posts
  • Newer Posts »
Categories
  • Case Studies (7)
  • Commentary (50)
  • News (5)
  • Open Source (2)
  • Research (1)
  • Tunes (2)
  • Uncategorized (2)
Twitter
Facebook

Visit Us on Facebook

Subscribe for Updates
Archives
  • April 2012 (1)
  • February 2012 (4)
  • January 2012 (3)
  • August 2011 (4)
  • July 2011 (1)
  • June 2011 (5)
  • May 2011 (2)
  • April 2011 (6)
  • March 2011 (3)
  • February 2011 (3)
  • January 2011 (4)
  • December 2010 (3)
  • November 2010 (4)
  • October 2010 (1)
  • August 2010 (2)
  • June 2010 (4)
  • April 2010 (1)
  • February 2010 (1)
  • January 2010 (2)
  • December 2009 (1)
  • November 2009 (2)
  • October 2009 (6)
  • September 2009 (4)
Taproot Creative
  • Tallahassee
    2057 Delta Way
    Tallahassee, FL 32303
    TEL: +1 850 309 1900
    FAX: +1 850 309 1902
  • Boca Raton
    5030 Champion Blvd. G6 #283
    Boca Raton, FL 33496
    TEL: +1 561 866 5975
    FAX: +1 561 287 6467


Taproot Creative RSS Feed Taproot Creative on Facebook Taproot Creative on Twitter