Blog Posts
in ‘Case Studies’
Case Study: The LeMoyne Center for the Visual Arts
The LeMoyne Center for the Visual Arts, a Tallahassee-based nonprofit art gallery and education center, asked Taproot Creative to help promote its 47th Annual Holiday Show. With memberships and private donations dwindling, LeMoyne sought to use this opportunity to demonstrate its cultural and economic value to the community and promote art as a legitimate business.
Case Study: The Florida Chamber of Commerce
The Florida Chamber of Commerce hired Taproot Creative to conduct a usability study and technical audit of its website and use the research findings to effectively redesign the site. Through this process, we discovered that website visitors were overwhelmingly dissatisfied with their experience, primarily due to their inability to find relevant information quickly and easily. Furthermore, the lack of a consistent layout, poor aesthetics, technical flaws, circular navigation and unclear content jeopardized the Chamber’s brand in the minds of key stakeholders.
Case Study: FSU College of Social Work
The Florida State University College of Social Work hired Taproot Creative to asses its existing brand and develop and implement an integrated marketing campaign to raise its profile among target audiences and attract top-notch students to its on-campus, online and distance learning programs.
Case Study: The FLORIDA Channel
The FLORIDA Channel (TFC) is a public affairs programming service funded by The Florida Legislature and produced and operated by WFSU-TV. It features programming covering all three branches of state government, and is the state’s primary source for live, unedited coverage of the Governor and Cabinet, the Legislature and the Supreme Court. TFC hired Taproot Creative to redesign, restructure and develop its website from the ground-up shortly before the start of the Florida Legislative Session.
Case Study: Steve Stewart for Mayor
Situation Tallahassee mayoral candidate Steve Stewart filed for the office in October 2009. At that time, he was an unknown small business owner fighting an uphill battle against a powerful and popular two-term incumbent. To add to the challenge, Steve was a registered Republican in a city where Democrats and NPA voters outnumbered conservatives three-to-one. [...]
Case Study: 100ideas.org
Florida’s first Cuban-American House Speaker Marco Rubio wanted the state legislature to hear and consider ideas from Florida residents about how to preserve the state’s legacy of opportunity and improve the lives of average citizens. He needed a convenient way for Floridians to submit their ideas so that they could be collected, reviewed, rated and published as part of a book detailing their vision for the future and how to make that vision a reality.
Case Study: Boys & Girls Clubs of the Big Bend
In 2008, the Boys & Girls Clubs of the Big Bend (BGCBB) learned through an online survey that its website did not meet the needs of key stakeholders. The failure of the site to offer relevant, clear and organized information generated a slew of unnecessary calls, emails and visits to the administrative office from frustrated parents and prospective volunteers and employees asking questions that could be easily answered online. Tending to these inquiries resulted in the loss of thousands of dollars per year in staff time that could be redirected toward more productive activities, such as fundraising. Survey data also showed that the poor design of the site negatively affected users’ overall perception of the organization and created a lack of perceived credibility, thereby jeopardizing BGCBB’s well-respected brand and limiting online donations.
