Blog Posts

I don’t typically like to write about tech-related issues but, after having the same disturbing chat with a few different clients and friends over the past few weeks, I figured this topic might be of interest to some people — at least to those of you who are interested in protecting your private information online from those interested in stealing it.

I continue to meet more and more business professionals who are afraid to reach out to their stakeholders using social media. I am not as surprised to hear about their overwhelming resistance to tweeting, however, I am taken aback by the number of people who don’t have any inclination to create a simple Facebook page.

Social media can be daunting to business owners for many reasons. You’re afraid to get started because you don’t know where to begin. You’re afraid of what people might say about your organization. You’re afraid that you don’t have the time to keep it up. You’re afraid that you don’t know what you’re doing. Let’s tackle these fears one by one.

As with many other unfortunate personal shortcomings, procrastination doesn’t truly go away entirely, if I’m honest. It’s a flaw that feels as though it has been nailed to its perch, remaining ever-ready to rear up and strike again at the most inopportune time. Any person who suffers the unpleasantries of endlessly delaying the inevitable can never truly and permanently declare success over their shameful little problem without looking back over their shoulder, wondering if it will eventually make a repeat appearance when they don’t have the time or the inclination to fight it off.

The beginning of last year was the first time social media and the Super Bowl officially converged. Everyone from the advertisers and the NFL to fans and athletes, jumped on the social media Super Bowl bandwagon like never before, forever changing the way this momentous event is experienced by people all over the nation.

I spend a lot of time meeting with business leaders in the South Florida community. It is one of the best parts of my job because I enjoy learning about their businesses and sharing with them what I do at Taproot Creative.
Oftentimes, I find myself clearing up the misconceptions of what they think of PR as spin. Unfortunately, this misconception is a result of a small subset self-described spin masters. These so called spin masters claim to do PR while in actuality what they do is not real public relations.

Yesterday, Florida Governor Rick Scott who tweets as @flgovscott held a Twitter Town Hall. For 30 minutes, the governor answered as many questions as he could from people across the state in 140 characters or less.

This advertisement sums up my feelings on personal social networking perfectly. Our society is becoming dominated by online communication and maintaining those online relationships, but we sometimes forget that our in-person interactions are just as important to maintain, if not more.

Let’s cut to the chase: Is PR dying a slow death?

In short, no. The ever-increasing popularity of social media has the communications industry in a tizzy about the future of public relations, some going so far as to call the press release irrelevant. We say, relax.

How many times have you made a New Year’s resolution and then two months into the New Year you gave up? I know I have fallen victim to broken resolutions and quitting before even getting started. Here are a few tips to help you stick to your resolutions in 2011.