Integrated marketing strategies to nourish your business

Expertise

Jacks of all trades, masters of… well, quite a few actually.

Research
Everything we do begins with insight. We work with you to analyze your organization and its challenges from all sides – specifically from the view of the people who matter most to you. This discovery phase could range from a basic communications audit to a full exploration of your brand and market share conducted by our Ph.D. led research division, Taproot iNSiGHT. Drawing from approaches grounded in both scientific and aesthetic research, Taproot Creative will design a plan that meets both your communication objectives and your budget.

Quantitative Research Capabilities

  • Online panel surveys
  • Random-digit dialed (RDD) surveys
  • Intercept survey interviews
  • Univariate  and multivariate statistical analyses
  • Experiments and quasi-experiments

Qualitative Research Capabilities

  • Focus groups (in-person and online)
  • In-depth interviews
  • Dyad and triad interviews
  • Ethnography
  • Participant observation
  • Message/content testing
  • Content analysis
  • Website usability studies
Branding
Your brand is your identity. It is the unique fingerprint of your company or organization, the thing that sets you apart — for better or worse — from everyone else. Your brand is not something that is crafted and then exists in perpetuity. It is a living organism that must be cultivated and cared for. Whether you’re just starting out or re-evaluating where you stand, Taproot Creative can set you on the right course for success.

  • Brand Audits & Competitive Analyses
  • Naming
  • Logo Design
  • Mission, Vision & Values Statements
  • Key Message Development
  • Style Guides
Integrated Marketing Strategy
So you know you need to get your message out, but you’re not quite sure where to begin. With so many tools and tactics at your disposal — from advertising and earned media to social networking and special events — we work with you to identify, plan and implement the most appropriate and cost-effective methods to accomplish your goals.

  • Research & Discovery
  • Integrated Marketing Plans
  • Plan Implementation & Evaluation
Public Relations
Whether you wish to boost revenue, alter opinions, impact behavior, increase memberships, mitigate a crisis, elect a candidate to public office or shape public policy, your success depends heavily on the relationships you maintain with both internal and external audiences. These individuals hold the power to make or break your reputation, which ultimately determines whether your organization thrives or falters. Let us show you how to facilitate genuine interactions with your stakeholders that bolster your brand and result in mutual gain.

  • Internal & External Communications Audits
  • Surveys & Focus Groups
  • Strategic Communications Planning
  • Key Message Development
  • Talking Points & Speechwriting
  • Public Information Campaigns
  • Issue Advocacy & Grassroots Mobilization
  • Development/Fundraising
  • Political Campaign Consulting
  • Crisis Communication Planning & Management
  • Organizational Communication & Employee Relations
  • Social Media
  • Media Relations
  • Press Conferences & Media Events
  • Media Training
  • Media Monitoring
  • Special Event Planning
Advertising
Successful advertising is not born out of chance experimentation. It is the product of strategy, message, creative ingenuity and planning. Whether your budget is large or small, your audience broad or narrow, Taproot Creative can help you develop a plan that will produce real, measurable results.

  • Research & Strategy
  • Concept Development
  • Graphic Design
  • Copywriting
  • Commercial Scripts & Storyboards
  • Media Planning & Buying
Design
At Taproot Creative, we strive to make the common unique. We are a group of dedicated men and women, driven to breathe creative life into the world around us. Our ideas are presented with both confidence and humility because our goals are client-centered. Your success is the driving force behind everything we create.

  • Logo Design
  • Advertisements (outdoor, print, radio, television, web)
  • Brochures & Direct Mail
  • Business Cards & Letterhead
  • Magazine and Specialty Publications
  • Annual Reports
  • Print & Electronic Newsletters
  • Posters and Flyers
  • Product Design & Packaging
  • Trade Show Displays
  • Illustration
  • Information Graphics
Website Design & Development
Consumers of all demographics use the web now more than ever to inform their decisions. In fact, most people will visit your website before they ever call or visit you in person. You have one chance to make a first impression. Don’t risk losing that customer, that client, that donor, that member or that voter by presenting them with a subpar website. Let us create a true online representation of your brand to ensure you send the right message every time.

  • Website Audits & Research
  • Site Maps & Wire Frames
  • Interface Design
  • Content Development/Copywriting
  • HTML Markup
  • Content Management Systems (CMS)
  • CMS Tutorials and Training
  • E-Commerce
  • Mobile App Development
  • Quality Assurance Testing
  • ADA Compliance
  • Cross-browser Validation
  • Custom Software Development
  • Search Engine Optimization (SEO)
Social Media & Internet Marketing
The social revolution is upon us. The days of stale, static one-way communication are long gone. People want to engage. They want to connect — to have a voice. Let us help you harness that desire and turn ordinary consumers into extraordinary ambassadors.

  • Social Media Audits
  • Social Media Training & Consulting
  • Social Media Management & Monitoring
  • Viral Marketing Campaigns
  • Email Marketing