Florida Chamber

Project Name:
Research & Website Redesign

The Florida Chamber of Commerce hired Taproot Creative to conduct a usability study and technical audit of its website before using the research findings to effectively redesign the site. Through this process, we discovered that website visitors were overwhelmingly dissatisfied with their experience, primarily due to their inability to find relevant information quickly and easily. Furthermore, the lack of a consistent layout, poor aesthetics, technical flaws, circular navigation and unclear content jeopardized the Chamber’s brand in the minds of key stakeholders. Taproot Creative designed a new website featuring revised information architecture and supported by a robust content management system that resulted in higher user satisfaction rates and significantly improved website traffic trends. Read the complete case study here.